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Major marketing seminars
The desire for knowledge exchange was at the heart of many seminars run by Frank Lalor from the 1980's onwards. These included:
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A Positioning seminar - held in the 1970's, it heralded the introduction of Positioning into the Irish market and its application to consumer branded products. Al Ries, the U.S. positioning guru, flew in to address the delegates. |
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The first Direct Marketing Seminar to be held in Ireland, given by the VP Worldwide and European VP of the Wunderman International Group. |
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The first Murray Raphel Direct Marketing Seminar in 1986, run in conjunction with An Post. 1,000 delegates attended the two day event in the RDS, Dublin. |
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In 1987, a more intense 2 Day Direct Marketing Seminar was run by Frank Lalor, with Murray Raphel delivering his DM truisms for one day and 8 international DM experts from Europe speaking on specific topics. |
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In 1992, 2000 business delegates attended a one day Direct Marketing Seminar presented by Murray Raphel. Titled "Tough Selling for Tough Times" it was held in The Point and received a standing ovation. |
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Frank Lalor again held a Murray Raphel one day event in 1994, to similar attendance. Both events were held in association with An Post and were used by them to accelerate the interest in Direct Marketing in Ireland. |
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In November 2000, Frank Lalor held the first World-Wide Lessons in Leadership live Satellite Seminar down-link in the O'Reilly Hall, UCD. Live speakers included Nelson Mandela, Tom Peters, Stephen Covey and other thought leaders and global business leaders. |
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